The Digital Marketing Podcast by Exposure Ninja How To Create a Results-Driving B2B Marketing Strategy for 2026
Oct 18, 2025
Discover the essential blend of personality and performance in B2B marketing strategies for 2026. Explore how understanding individual decision-makers enhances targeting and improves results. Learn about the importance of sales feedback in shaping marketing materials and why AI search optimization is crucial. With examples from brands like monday.com, find out how to create fun and engaging content without losing credibility. Plus, get insights on mapping the buyer journey and integrating AI with existing strategies.
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Episode notes
Target People, Not Just Companies
- Define your ICP by both firmographics and the specific people and roles you target.
- Market to individual decision-makers and their pain points, not just company types.
Front Door Matters, So Do The Gatekeepers
- The first contact gets you into the funnel but other stakeholders mustn't be alienated.
- Design website and retargeting so different decision-makers still find relevant messaging.
Arm Your Advocate With Shareable Assets
- Arm your internal advocate with tailored assets to convince other stakeholders.
- Equip sales with one-line descriptions and comparison materials the advocate can share.