Nudgetalk RADIO

#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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Jul 27, 2022
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ANECDOTE

Last Mile Problem

  • Google Glass failed due to social discomfort, not technology.
  • The martini glass's design makes men feel uncomfortable holding it.
INSIGHT

Conventions Set Expectations

  • Established conventions create user expectations.
  • Online order confirmations, though redundant, are now expected.
ANECDOTE

The Power of Upfront Commitment

  • Amazon Prime's success lies in upfront commitment for recurring benefits.
  • This model could apply to other services like airlines or parking.
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