How to Sell Your Stuff on Etsy Ep 189 | Beginner Real Talk About Starting a Digital Product Etsy Shop--with Rebecca Miller
Jul 10, 2025
Rebecca Miller, a pediatric speech-language pathologist turned Etsy seller, shares her exciting journey of launching a digital product shop just four months ago. She discusses overcoming imposter syndrome and the importance of consistent uploads in building momentum. Becca highlights the significance of mockups in boosting sales, and both she and Lizzie explore testing various niches for better performance. With advice on pricing strategies and utilizing AI tools, Becca inspires aspiring sellers to set realistic goals while enjoying the creative process.
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Launching After A Push
- Becca Miller launched her Etsy shop on March 8, 2025 after listening to Lizzie's podcast.
- She laughed at how long she waited before finally going for it and hasn't looked back since.
Start Low, Raise Prices With Proof
- Price competitively early to compensate for lack of social proof and gradually raise prices as credibility grows.
- Use volume: estimate needed listings and conversion to hit income goals (e.g., ~800 listings for $1,000/month at current price).
Volume Over Instant Hits
- Expect only a portion of listings to perform; Lizzie estimates ~10% will sell in early stages.
- Plan volume and continual listing creation rather than relying on a few instant hits.