The Manufacturing Marketer Cartoons and Call Tracking | IMC Live
Sep 25, 2025
Josh Rozman, marketing manager at Oberlin Filter Company who runs a one-person team, mixes creativity with technical solutions. He explains solving attribution puzzles with call tracking and CRMs. He also introduces Phil, an AI-powered cartoon chatbot that screens leads and humanizes technical outreach. The conversation highlights practical tools, scalable branding, and getting internal buy-in.
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Hidden Paths Drive Phone Leads
- Many manufacturing phone leads are misattributed because buyers research online for months before calling.
- Call tracking reveals the real touchpoints that initiated long B2B purchase journeys.
Assign Partial Credit To Touchpoints
- Do track call sources and assign partial credit to different touchpoints rather than one single source.
- Use that data to optimize budget and show marketing credibility to executives.
Tag And Weigh Interactions
- Tag marketing efforts and weigh each interaction when a call converts so you can model typical buyer journeys.
- Use those weighted patterns to replicate the highest-converting paths.