Profitable Mindset #283: The Marketing Strategy Jennifer Uses To Create a Line at Her Farm Gate
Profitable Dahlia Summit:
12+ Expert Speakers
Can email marketing really work for small farms? Jennifer Guilizia is living proof.
Jennifer runs a 20-acre regenerative flower farm in Oregon, specializing in growing and hybridizing dahlias. After losing her lease land and purchasing a new property, she joined Charlotte's Farm Marketing Mastery program (now The Profitable Farmer) and used a deceptively simple strategy to build a thriving local customer base from scratch.
In just six farmer's market appearances, Jennifer collected hundreds of local email addresses by offering a bouquet giveaway at her booth.
She then used those emails to drive traffic to her new on-farm pop-up stand — sending reminders both the day before and the morning of each sale.
The result? Lines at the gate and customers buying three bouquets at a time. When she missed sending one Saturday morning email, the difference in foot traffic was immediate and obvious.
Jennifer and Charlotte also discuss pricing confidence (why the highest-priced vendor often sells the most), the mindset shifts that separate struggling farms from profitable ones, and why investing in coaching and personal development directly correlates with income growth.
They cover why your email list follows you even when you change locations, lose a lease, or shut down a farmer's market — and why social media followers in distant cities can still become valuable customers.
The episode wraps with details on the Profitable Dahlia Summit (March 3–5), a virtual event featuring 12 speakers including Marin Mathis and Julio from The Flower Hat, covering tuber sales, wedding flowers, pricing, and the mindset of turning a backyard dahlia hobby into a real business. Live access is $99; the all-access pass with lifetime replays is $199.
FREE Master Class:
The Farm Marketing Fix
Links, Resources & Names Mentioned:
- Jennifer Guilizia — The Flowering Farmhouse: thefloweringfarmhouse.com | Social media: @thefloweringfarmhouse
- Backyard Bouquet Podcast — Jennifer's podcast
- Farm Marketing Mastery / The Profitable Farmer — Charlotte's coaching program
- Profitable Dahlia Summit — March 3–5, virtual event
- Marin Mathis — The Farmhouse Flower Farm (speaker on tuber sales, grows 8,000 dahlias/year)
- Julio — The Flower Hat (speaker on dahlias for weddings and events)
- Hood River Fruit Loop — scenic loop drive in Hood River, Oregon (mentioned as drive-by traffic source)
- Pricing: $99 live access / $199 all-access pass with lifetime replays and speaker bonuses