Ep 704: Advertising, Regulation and Confidence: Inside the BGC’s Latest Research

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into the Betting and Gaming Council’s latest research on declining advertising spend, unpacking what it reveals about operator confidence, political pressure and the wider impact on the UK’s media and sports ecosystem.

Tune in to today’s episode to find out:

• What the BGC’s research actually tells us about falling marketing spend and who commissioned, funded and shaped the report
• Why a reduction in advertising may signal deeper uncertainty across UK-licensed operators
• Whether lower gambling visibility is really a “win” for critics of the industry’s media presence
• How cuts to gambling advertising could ripple through sports, marketing and broadcast sectors
• If reduced legal advertising risks creating space for illegal operators and more work for the new Illegal Gambling Taskforce

Host: Charlie Horner
Guests: Ted Menmuir & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

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