Inside Aesthetics Ep 227 The Challenges of Choosing & Using Clinical Software in Aesthetics | Dr Sunny Dhesi
Episode 227 hosts Dr Sunny Dhesi (General Practitioner based in Rutland, UK)
In this episode we cover one of the most commonly asked questions amongst injectors - what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software.
00:00 Introduction 01:04 Meet Dr Sunny Dhesi 03:00 Sonny Background and Career 05:59 Why CRM Matters 10:56 Choosing CRM the Wrong Way 14:08 CRM Traps and Switching Pain 22:00 Patient Journey Mapping 27:05 Plan for Success Mindset 29:58 Why Switch Software 31:53 CRM Promises vs Reality 32:52 Due Diligence and References 36:32 Moving to Pabau 2 40:01 Regulation and Compliance Needs 42:14 Engaging Vendors and Fear 46:07 What Backend Really Means 52:39 CRM Marketing and Newsletters 59:04 Wrap Up and Next Episode 60:56 Final Thanks and Links