The $100 MBA Show MBA2697 How to Know Why You’re Not Making Enough Money in Your Business
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Oct 31, 2025 Struggling to boost your business income despite hard work? Discover the five gates of a revenue funnel that could be holding you back. Learn to create a minimal viable scorecard to track crucial metrics and spot leaks. Uncover benchmarks for lead generation, email engagement, and sales conversions to pinpoint weaknesses. Hear tips on improving lead magnets and landing pages, and strategies for nurturing retention to reduce churn. Diagose your business bottlenecks and prioritize actionable fixes for real financial progress!
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Calculate Cost Per Lead
- Calculate cost per lead (CPL) as ad spend divided by leads to know if paid acquisition is economical.
- Accept that CPL benchmarks vary widely by market and product value.
Aim For Healthy Email Metrics
- Aim for email open rates around 30% on average and 35–50% for warm subscribers within 72 hours.
- Target click-through rates of 1–3% and optimize if you're below 1%.
Use Channel-Specific Conversion Benchmarks
- Use appropriate conversion benchmarks by sales channel: sales pages (1–3% cold, 3–8% warm), webinars (30–40% attend rate; 5–15% buy), calls (60–80% show; 20–40% close).
- Compare your actual rates to these benchmarks to find weak sales channels.