Entrepreneurs on Fire Hauling the American Dream: How One Rural Family Business Built 50 Years of Momentum with Barry Selland
Dec 22, 2025
Barry Selland, President of Selland Trucking, shares insights from over 50 years in the family-run business that hauls freight across the U.S. and Canada. He emphasizes the importance of communication and transparency in maintaining a thriving company culture. Passion is essential for long-term success, and Barry illustrates how rural entrepreneurs wear many hats to sustain operations. He also discusses the impact of the Goldman Sachs 10K Small Business program on boosting confidence and planning, and stresses that personal relationships will always trump technology. This is a story of dedication and resilience.
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From Cattle Hauls To Nationwide Flatbed
- Selland Trucking began hauling cattle and evolved into a 50-year flatbed and step-deck carrier under Barry's mother and later Barry and his wife Shelly.
- Barry's two daughters returned to the family business after careers elsewhere, continuing the multigenerational legacy.
Respect Drives Employee Loyalty
- A family atmosphere and treating drivers with respect created long-term loyalty at Selland Trucking.
- Barry credits positivity and professionalism for avoiding help-wanted ads for six to seven years.
Use Training To Build Structure
- Build organizational structure and an exit plan as your business grows.
- Barry credits the Goldman Sachs 10,000 Small Businesses program for organization, confidence, and reshaping his exit strategy.