In this episode of Help My Small Business, Jane is joined by Jessica Gordoun, co-founder and managing director of Ranged. Jess brings her expertise in retail strategy and brand growth to review COULEI, a low-tox skincare start-up founded by Elyssa.
By the end of the episode, you’ll learn:
- How to generate excitement and demand before your product even launches.
- How to convert a waitlist into loyal, paying customers.
- How to leverage early traction to open doors to retail opportunities.
This episode offers actionable insights for founders looking to validate demand, build momentum pre-launch, and position their brand for successful retail expansion.
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
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Connect with Jessica: LinkedIn
Follow Ranged Group: @ranged_group
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The Lazy CEO Podcast with Jane Lu