56. How to Grow Your Reach With Instagram Reels with Stephanie Morgan

Welcome back to the Traffic & Conversions Show! Today I’m joined by my social media manager, Stephanie Morgan! Stephanie is a Social Media Manager and Strategist, most recently featured in Hubspot and Yahoo Finance as a Top Social Media Manager of 2021. Stephanie's social media roots begin on Myspace after school at her best friend's house in middle school.

Fast forward to now, after working in corporate marketing for three years, she began her business Social Lock because of her love of empowering entrepreneurs. While her favorite platforms are Instagram and Twitter, she has also worked with brands of all sizes and industries on Facebook, LinkedIn, YouTube, Pinterest, and Reddit. Today is all about how to grow your reach with instagram reels!

We’re talking about...

“I can’t be the only one that’s late to this game...” At minute 1:10, Stephanie tells us more about herself, who she serves and what she helps them do. If you’ve never heard of Instagram reels, Stephanie talks us through what they are and how they differ from Tik Tok.

“The catch is, you still need to make them entertaining in some way...” At 5:20, I’m asking Stephanie about one of my biggest hesitations before starting to do my own reels...do you have to dance or be silly for them to be good?! She also tells us why reels are important for social growth. 

“At the end of the day those are the posts that are getting shared the most, getting liked the most, driving traffic to your links...” At minute 10:25, find out if reels are the only way to grow right now and some best practices for reels.

“You know how they say save the best for last? Save the best for reels...” At 15:30, Stephanie tells us how to decide what content we should be putting in a reel vs an Instagram post. You’ll also hear the strategy we’re using this quarter!

Remember we are just starting them, so if you feel like you missed your time to grow with reels, it’s never too late! As always, we’re ending the show with Michelle’s Hot Minute with a few Rapid Fire Questions!

If you want to connect and learn more from Stephanie, you can find her on Instagram or on her website.

Links mentioned in this episode:

Social Strategy Template Toolkit: Plan a month’s worth of content in 4 hours or less

P.S. Follow my reels journey over on Instagram!

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CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com