Diane Whiddon, a brand strategist and founder of SwayRise Creative, discusses her journey into integrating AI into branding. She reveals how AI illustration and photo services addressed a growing demand among her clients. Diane also shares insights on value pricing, focusing her business strategy, and the ethical implications of AI in branding. With a comparison of AI photo shoots to traditional methods, she highlights the efficiency and cost-effectiveness of her new offerings. Her experience illustrates the importance of adapting to technological advances for business success.
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volunteer_activism ADVICE
Start With Familiar AI Headshots
Offer easy-to-understand AI portrait packages like headshots first to drive sales.
Price full brand shoots transparently and educate clients about commercial image uses.
volunteer_activism ADVICE
Prompt And Design For Realistic Photos
Prompt for skin texture, pores, and wrinkles to avoid the "plastic face" effect.
Combine branding knowledge with photography composition to create cohesive image suites.
question_answer ANECDOTE
Fantasy Branding Flopped With Clients
Diane tested fantastical AI concepts but clients preferred realistic status-driven photos.
Her mermaid/space branding aesthetic hurt conversions despite looking cool to her.
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Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
Ditching Hourly