Ampel Audio

Freestyle TV - a manifesto for creating low cost TV.

15 snips
Nov 26, 2024
Julie Eckersley, a seasoned screen executive with two decades of experience and Austin Hayden, an academic and producer, delve into the paradigm shift in television production. They champion a 'freestyle' approach to create high-quality content on a budget. With insights on audience engagement shaped by platforms like TikTok, they stress the importance of innovative storytelling and community interaction. The duo also examines the unique challenges faced in Australia and the potential of short-form series evolving into diverse media ecosystems.
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ADVICE

Development as Investment

  • Shift from viewing development spending as risky to seeing it as a cost-saving measure in the long run.
  • Combining audience focus, story craft, and digital strategy in development reduces risk and increases potential success.
ADVICE

Lean Budgets

  • Embrace lean budgets by streamlining production and reallocating funds to development and post-production.
  • This involves shooting simply and efficiently, tailoring crews to project needs without compromising fair pay.
ANECDOTE

Lighting Challenges

  • Austin Hayden recounts a podcast discussing lighting challenges in post-production due to new LED technology.
  • This highlights the importance of thorough pre-production testing and planning to avoid costly fixes later.
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