The Bootstrapped Founder

192: Colleen Schnettler — Stair-Stepping into SaaS

Feb 22, 2023
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ANECDOTE

Low-Touch Still Demands Support

  • Even low-touch products generate occasional gnarly support cases that eat hours.
  • Colleen once debugged a customer who couldn't load images due to DNS issues in Colombia.
ADVICE

Be Selective When Selling

  • Don't sell unless the buyer fits your customers and cares for the product's users.
  • Wait for the right price instead of taking rushed low offers when you're not desperate.
ANECDOTE

Productized A Consulting Repeat Task

  • Colleen turned a repeated consulting pain (file uploads) into Simple File Upload and sold it back to clients.
  • Pricing ranged from $35–$80/month, much cheaper than hiring a developer.
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