Content, Briefly The Art of Content: Did We Lose the Plot with Blogs?
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Feb 27, 2026 Rachel Bicha, freelance content strategist and founder of The Art of Content, champions thoughtful blogging over SEO-driven churn. She argues we lost the plot as skyscraper tactics, gamified metrics, and AI eroded trust. Conversation covers why blogs feel harder to read, the writer–reader contract, and whether blogging can return if creators accept time, context, and fewer monetization shortcuts.
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Blogs Were Once About Ideas Not Metrics
- Old-school personal blogs prioritized sharing ideas, learning, and connection over optimization or monetization.
- Rachel argues that these goals made blogs uniquely suited to build genuine reader trust and community around niche topics.
Eroding Trust Created A Skimming Loop
- Trust in long-form web content has declined, so readers allocate less attention to online pieces.
- Rachel says this creates a feedback loop: shallower content causes skimming, which then justifies producing skimmable content.
Skyscraper Tactic Turned Length Into A Metric
- The skyscraper technique shifted priorities from original ideas to winning search rankings by expanding existing posts.
- That produced longer posts lacking real intellectual substance, which weakened reader trust in blogs.