The Nero Show Why Legion Didn't Win USA Nationals and Are Rapha Still Relevant? | The NERO Show Ep. 40
Jun 29, 2023
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Ultra-Light Disc Bikes Lead Eurobike Buzz
- Eurobike trend focused on ultra-light sub-6kg disc builds and 'made in Europe' messaging dominates the show floor.
- These premium showpieces target wealthy buyers and set a marketing tone rather than mass-market relevance.
Supply Chain Curtain Has Lifted
- Asian suppliers now sell direct and occupy their own halls, removing the old curtain between OEMs and brands.
- That shift legitimises direct-to-consumer makers and changes industry distribution dynamics.
E‑Bikes Hold The Engineering Lead
- Most interesting engineering at Eurobike is happening in e‑bikes, not traditional road tech.
- The industry must chase the e‑bike market as its primary growth engine.