14. The Role Leaders Play in Keeping Sales Reps Focused w/ John Kaplan

Keeping sales teams focused is an area many sales leaders are trying to excel in right now.   In this episode, John Kaplan walks through simple things you can do as a sales leader or manager to keep your teams motivated and disciplined.    He’ll discuss:   - How sales teams can use the ‘purpose, process, payoff’ call agenda to make sales conversations empathetic and relevant for buyers.   - How leaders and managers can work with their reps to make sure they’re prepared for every valuable sales conversation.   - The most critical fundamentals and tactics leaders must focus reps on right now to build pipeline and make revenue numbers.   Here are some additional resources focused on the importance of empathy right now : Purpose Process Payoff | Podcast Episode Top Resources for Maintaining Rep Productivity   Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.