Inside Aesthetics Ep 243 How to Maximise Retail Opportunities | Cassandra Smith
Episode 243 hosts Cassandra Smith (Dermal Clinician & Aesthetic Business Coach based in Canberra, Australia)
Cassandra is a returning guest (previously on episodes 5, 24, 29, 60 & 191) and was David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. Cassandra and David then became the co-owners of three laser, skin and injectable clinics that they ran successfully for over a decade before selling in 2022.
In this episode we explore how to maximise retail opportunities in an aesthetic clinic. With the boom of the Christmas rush now gone, we discuss strategies and ideas for quieter times.
00:00 Introduction 00:31 Special Guest: Cassandra Smith 02:20 Why Q1 Gets Quiet 07:16 Fertilizer Season Strategy 10:06 Fixing Friction Points 10:56 Client Feedback Done Right 16:01 Audit Your Business Data 19:31 Community Over Competition 22:31 Skincare as a Revenue Stream 23:59 Bake Retail Into Protocols 30:05 Learn Skincare Basics 33:56 Medical Grade Skincare Explained 35:39 Choose Products for Your Demographic 38:48 Retail Profit Impact 42:09 Handling I Already Have Products 42:38 Skincare Roleplay Consult 43:47 Switching Bad Products 45:45 Educate Without Shame 46:17 Calm Confidence Cash 48:23 Training Teams To Sell 51:27 Embed Retail In Protocols 53:26 Clinic Merchandising Layout 56:04 Space Psychology And Flow 59:08 Sales Without Discounts 01:02:01 Digital Retail Strategy 01:06:15 Memberships And Referrals 01:09:31 Inventory And Stock Control 01:17:31 Tiny Tweaks Big Results 01:21:16 Wrap Up And Next Steps