How to turn a viral moment into a community

Most viral content spikes and disappears. Some of it actually builds something.

In this episode, Sophie Miller, founder of Pretty Little Marketer, joins me to get into what separates the two. We break down her big door, small room framework - the strategy behind content that casts a wide net without losing the plot - and why virality and intention don't have to be opposites.

We also get into the vanity metrics debate and why your platforms aren't interchangeable - each one is its own room in your marketing house with its own audience, its own goal, and its own rules.

Oh, and there's her upcoming conference called Everybody Hates Marketing. Sign me up!

Highlights:

(00:00) The “Big Door, Small Room” content strategy

(02:07) How Pretty Little Marketer took off

(07:53) Why virality doesn’t build authority

(08:21) Planning content around business goals

(10:10) Community > Views

(18:27) Viral vs. memorable content

(22:42) Turning viral content into a funnel

(29:07) Everybody Hates Marketing

Resources:

Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/

Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ 

Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/

Pretty Little Marketer: https://www.prettylittlemarketer.com/

Register for the Everybody Hates Marketing Conference: https://www.prettylittlemarketer.com/everybody-hates-marketing