How Leaders Lead with David Novak #244: Sanjit Biswas, Cofounder and CEO of Samsara – Big eyes, big ears
Jun 19, 2025
Sanjit Biswas, Cofounder and CEO of Samsara and former co-founder of Meraki, shares his transformative approach to leadership through a 'big eyes, big ears' mindset. He discusses how to make engineers love sales and the pivotal role of curiosity in innovation. Sanjit emphasizes simplifying technology for users and the importance of strategic timing in a fast-evolving market. He reflects on the emotional journey of building Samsara and the need for boredom to spark creativity, all while maintaining authentic leadership and company culture.
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Make Engineers Love Sales
- Connect engineering teams directly with sales impact to motivate and align.
- Viewing sales as customer impact encourages engineers to support revenue efforts.
Selling Meraki to Cisco
- Cisco approached Meraki when it was ready to go public, enabling global scale.
- Selling to Cisco meant wider impact, despite being competitors initially.
Take Time to Get Bored
- Take time to get bored and let your curiosity roam freely.
- Many deep ideas and innovations come from moments of mental wandering.
