
In The Arena Maggie Roberts - 'The pain of standing still'
Oct 30, 2025
Maggie Roberts, a former elite athlete and now CEO of Creative Factory, shares her remarkable journey from injury to leadership. She emphasizes the importance of movement over stillness, revealing how a 3 AM run changed her life. Maggie discusses her five-point daily framework for progress, the power of visualization, and balancing expectations to cultivate harmony. She explores resilience as consistency, the significance of mentorship, and her transition into an Ironman. This engaging conversation inspires listeners to focus on what truly matters in their lives.
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Thrown In At 25, Learned By Doing
- Maggie took a deep dive into digital agencies after university and became CEO of Creative Factory at 25.
- She learned on the job: long hours, Googling unknown terms, and relentless consistency to turn the business around.
Handle Underperformance With Kind Reality
- When employees underperform, have honest, kind conversations and check environment fit.
- Accept that sometimes the role isn't right now and offer a respectful exit or future revisit.
Harmony Lives In Expectations
- Maggie says harmony in relationships and teams 'resides on expectations.'
- Clear, realistic expectations prevent disappointment and enable constructive outcomes.

