Bloomberg Businessweek

McDonald’s and Wendy’s Amp Up the Fried Chicken Sandwich Wars

Jul 5, 2024
Guest
Deena Shanker
Deena Shanker, Bloomberg News Consumer Reporter, discusses the intense competition in the fried chicken sandwich market. They explore how Gen Z's preferences and social media drive the popularity of chicken sandwiches, with a focus on viral Twitter exchanges between fast-food chains.
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Episode notes
1
The Evolution of Fried Chicken Sandwiches and the Increasing Popularity Among Restaurants
00:00 • 4min
2
Influence of Gen Z and Social Media on Fried Chicken Sandwich Wars
04:06 • 6min