Odd Lots

Ryan Holiday on Opening a Bookstore During a Pandemic

Jul 5, 2021
Ryan Holiday, renowned author of "The Daily Stoic" and owner of The Painted Porch bookstore, shares his experience of launching a bookstore during the pandemic in Texas. He discusses unique obstacles, from navigating public health mandates to overcoming supply chain disruptions. Ryan reflects on transforming a raw space into a welcoming bookstore while balancing community needs and financial strategies. He also emphasizes the surprising demand for physical books during this crisis and how this new venture aligns with his passion for literature.
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ANECDOTE

Bookstore Origin Story

  • Ryan Holiday's wife suggested opening a bookstore in Bastrop, Texas, in fall 2019.
  • They acquired the space in January 2020 and hired their first employee in mid-February 2020, right before the pandemic.
INSIGHT

Multi-Use Bookstore Strategy

  • Ryan Holiday had a pre-existing email list where he recommended books, creating a digital bookstore.
  • He aimed to diversify the physical bookstore with his writing office, mitigating risk and covering expenses.
ANECDOTE

Pandemic Doubts

  • Construction began in March 2020 as the pandemic hit, causing uncertainty about the future.
  • Holiday questioned the viability of the bookstore amid lockdowns, expressing concern about the investment.
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