The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Sales: How Rippling Built Their Sales Machine: How to Hire, Train and Manage the Best SDRs, What is the Right Comp Package for Sales Teams & The Playbook to Start and Scale Your SDR Team
84 snips
Jun 7, 2024 Ashley Kelly, VP of Global Sales Development at Rippling, has a remarkable track record, scaling sales teams at top tech companies. She dives into her unconventional transition from NASCAR to sales and shares why she believes the best Account Executives start as SDRs. Ashley discusses the evolving role of AI in outbound sales and the crucial first sales playbook founders should create. She offers insights on hiring strategies, the critical qualities SDRs must possess, and her biggest hiring lessons learned along the way. Tune in for practical tips on building successful sales teams!
AI Snips
Chapters
Transcript
Episode notes
Ideal SDR Candidate Profile
- When hiring SDRs, look for candidates from recruiting or call center backgrounds.
- They often possess valuable organization and communication skills.
Interviewing SDR Candidates
- Assess SDR candidates for coachability, motivation, and organization skills.
- Use questions about past failures, feedback implementation, and daily routines.
SDR Interview Process
- Include role-play scenarios and email assessments in SDR interviews.
- Focus on the candidate's ability to implement feedback rather than perfect execution.