How much would you pay for a new podcast subscriber? Here’s the true cost, with Philip Pape | Ep 68

How much should you spend to win over a podcast subscriber? This host did the math, so you don’t have to.

 

Philip Pape, host of the top 1% podcast Wits & Weights, is back on Mics to Millions with a rare, behind-the-scenes look at how he used Overcast ads to grow his show, and what actually worked.

 

This episode isn’t just theory. It’s a data-driven breakdown of real campaigns, from ad copy creation to cost-per-subscription metrics, with surprising insights for anyone looking to grow their podcast audience the smart way.

 

In this episode, you’ll learn:
-Why Overcast stood out among podcast ad platforms like Facebook, Buzzsprout, and Mopod
-How Philip tested categories outside his niche (like TV & Film) and still saw results
-What ad copy connected best, and how he used AI tools to help write it
-The cold, hard numbers: taps, conversions, and actual cost-per-subscription across 4 finished campaigns
-Why Philip cares more about subscribers than downloads, and how he tracks long-term listener value

If you’ve ever wondered whether paid podcast ads are worth it, or how to run them without wasting money. this episode will give you real answers and even better questions to ask before launching your next campaign.

 

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✅ Want to grow your visibility through podcast guesting?
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💡 Bonus tips & resources:
Blog: https://podwritten.com/blog/
Instagram: https://www.instagram.com/podwritten/

 

Connect with Philip:
Website: https://witsandweights.com
Instagram: https://www.instagram.com/witsandweights
Podcast: https://shorturl.at/xRwdl

 

💌 Questions or want to say hey? Reach us at sam@podwritten.com