Infinite Loops

Packy McCormick - How Writing Shapes Companies (Ep. 301)

124 snips
Feb 12, 2026
Packy McCormick, writer and founder of Not Boring known for long-form tech and investing essays. He explains how writing forces clearer thinking. They discuss turning conversations into paid essays, recovering from public mistakes, why rational optimism follows meeting builders, AI’s impact on creative work, and investing in hard-tech and vertical integration.
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INSIGHT

Era Pattern: Process Over Outcome

  • New tech cycles trigger regime-resistance where incumbents attack process not outcomes.
  • AI frees creators for higher-order creative work but scares those whose identity ties to old processes.
ADVICE

Use AI To Amplify Creative Work

  • Use AI to offload research and repetitive work so humans focus on creative judgment.
  • Ask better questions and design workflows that mirror expert processes rather than reinventing them.
ANECDOTE

Gutenberg, The Grifter Who Changed Ideas

  • Jim recounts Gutenberg's printing deal with the Church and how printing enabled mass pamphleteering.
  • That tech spread ideas rapidly and enabled political and religious change like Luther's pamphlets.
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