Taylor Lorenz: The Disruptive Force of Online Creators

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Oct 11, 2023

Taylor Lorenz, acclaimed technology reporter for The Washington Post and author of Extremely Online, discusses the disruptive force of online creators. She explores the monetization of personal brands, redefining fame, and new career paths for creators. The podcast also touches on the repercussions of Elon Musk's Twitter ban, the normalization of misogyny, and the power of online creators in influencing industries and elections.

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ANECDOTE

Twitter Ban Reduced Her Reach

Taylor Lorenz was banned from Twitter in December 2022 after asking Elon Musk for comment.
She regained access but says her reach and features were radically restricted.

INSIGHT

Privacy Risk Grows With New Tech

Privacy must be reclaimed as online footprints grow and biometrics improve.
People should be cautious about what they post because data and facial recognition persist.

ADVICE

Stand By Your Brand Values

If your brand backs a value, stick to it and resist outrage pressure.
Frame controversies as politically charged attacks and reaffirm your customer base.

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In this episode of Remarkable People, join host Guy Kawasaki as he engages in a thought-provoking conversation with Taylor Lorenz, an acclaimed technology reporter for The Washington Post and author of Extremely Online.

Lorenz has spent two decades documenting the profound impact of internet culture on society. Her debut book, Extremely Online, serves as the magnum opus of Internet history, revealing how influencers and creators have disrupted our world.

Lorenz explores how early mommy bloggers monetized personal brands online, teen selfie stars redefined fame, and TikTok creators forged new career paths outside traditional pipelines. These seemingly fleeting trends represent significant economic and social transformations in the 21st century.

Join us as Lorenz provides an insider's perspective on the internet's role in enabling creators to amass followings that confer lucrative influence. Plus, discover how a Twitter ban in December 2022 only added to her street cred. Don't miss this enlightening conversation on the evolution of the digital landscape.

Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

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