Notes From the New World Coaching vs. Influencing, Part 2: The Ins and Outs of Influencer Marketing
221: WTF goes on behind the scenes inside the life of an influencer? I have a VERY inside baseball view of the influencer industry, and I’m here to share the secrets. After working in influencer marketing to being an influencer myself, I don’t gate keep. We’re getting into the nitty gritty, so you can see if becoming an influencer or content creator is for you.
You’ve heard about influencers making BANK from one Instagram post. It’s so natural to hear that and immediately think “YES! That’s what I want!”
But what about the legal complexities? What about the toxic, comparison obsessed vibe that you can feel at influencer events? From staying on top of trends to staying "hot," we'll explore the very real challenges that come with influencer marketing.
Also… what if you want to be both an influencer AND coach?! We’re getting into that too! I share my top picks of people who have mixed the worlds of consulting and influencing to build an empire.
In this episode, we’re chatting about:
- The actual numbers and what I’ve seen influencers make from brand deals
- How creating content as an influencer is different than creating content for fun
- The toxic emphasis on upholding an ever-changing beauty standard
- Why introverts may not love the world of influencing
- People that are paving the way in the coaching sphere, influencing sphere, and who is combining the two
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