EntreLeadership #334: How to Run a Be-Rich Business with David Salyers
Aug 5, 2019
David Salyers, former Chief Marketing Officer at Chick-fil-A, shares insights on building a 'be-rich' business culture focused on enriching lives. He discusses the difference between 'get-rich' and 'be-rich' approaches, emphasizing meaningful service over mere transactions. Salyers reveals how prioritizing employee satisfaction creates raving fans among customers and the importance of hiring for character. He also recounts iconic marketing campaigns, including the 'Eat Mor Chikin' cows, and stresses the value of purpose-driven leadership.
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Work Should Be Enjoyable Purpose, Not Escape
- Truett Cathy modeled work as something to love, not escape from, which changed Salyers' view of career purpose.
- Salyers calls his 37-year career working there 'never worked a day in my life and got paid anyway.'
Service Became The Bigger Differentiator
- Chick-fil-A shifted focus from product-first to service-first around 2007 and invested heavily in training during the recession.
- Over time the brand became known more for service than just food, creating greater customer value.
Be-Rich vs. Get-Rich Business Mindset
- Salyers contrasts 'get-rich' businesses with Chick-fil-A's 'be-rich' approach that enriches employees, customers, suppliers, and communities.
- He argues being rich toward others ultimately makes getting rich inevitable.
