Tech Brew Ride Home Mon. 11/15 – Why Apple Buying Google Ads Might Be Weird
Nov 15, 2021
Apple's surprising strategy involving Google ads for subscription apps raises eyebrows among developers, who fear competition woes. Meanwhile, Huawei seeks to navigate U.S. sanctions by innovating through design licensing. A wild cybersecurity breach allows hackers to send fake emails from the FBI, shaking public trust. On the crypto front, a major Bitcoin upgrade is unveiled as a group rallies nearly $3 million to bid on a rare U.S. Constitution copy, blending history with modern technology.
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Apple's App Store Strategy
- Apple is buying Google Ads for high-value subscription apps.
- This tactic aims to direct users to in-app purchases where Apple receives a 30% cut.
Affected Brands
- Apple's ad strategy impacts major brands like Tinder, Bumble, HBO, and Babbel.
- These ads, appearing as if from the brands themselves, direct users to the App Store, benefiting Apple.
Developer Concerns
- While Apple's ads bring more customers, developers argue they decrease their profit margins.
- The 30% cut to Apple reduces the customer's lifetime value for developers.