No Hacks: Web Strategy for the AI Age 137: Your A/B Tests are Lying to You with May Chin
Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade common traps that can lead to unreliable results.
May discusses her accidental journey into the world of product growth and analytics and how her experiences shaped her approach at Zalora.
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.