8.09: Outside Conversations with Zaid Hassan - How to Evolve (and How Not To)

What does it really mean to evolve — as individuals, communities, and societies?

In this thoughtful and timely conversation, Tim reconnects with longtime collaborator and systems thinker Zaid Hassan to explore his new book, How to Evolve and How Not To.

Drawing on 25 years of work tackling complex global challenges - from climate negotiations inside the UN COP process to launching a decentralized global climate initiative during COVID - Zaid reflects on why so many change efforts fail and what real practice actually looks like.

Together, Tim and Zaid explore the courage it takes to see reality clearly, the difference between technical fixes and adaptive change, and why agency matters more than ever in a world that can feel overwhelming. At its heart, this episode is about culture as a collection of choices - and what happens when we begin to understand the evolutionary consequences of the decisions we make every day.

Zaid will be on a global book tour this fall, including Halifax, Nova Scotia in October. Woo. Woo.

Resources: 

• Learn more about, and follow, The Outside by visiting and liking all of our channels:
• Website: www.findtheoutside.com
• Facebook & Instagram: @findtheoutside
• LinkedIn: https://www.linkedin.com/company/findtheoutside
• Connect with us at hello@findtheoutside.com

• Meet Zaid Hassan
• ten in ten
• Book: “The Social Labs Revolution: A New Approach to Solving our Most Complex Challenges,” by Zaid Hassan
• Zaid’s New Book: “How to Evolve And How Not To” (Peakrill Press, 2026)
• Join Zaid on his upcoming book tour!
• Read articles from Zaid on Substack

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