Humans On The Loop Jessica Clark on Making New Realities with New Media
Feb 6, 2025
Jessica Clark, an author and futurist, leads Dot Connector Studio, where she champions social innovation at the crossroads of media and culture. In this conversation, she discusses her book on inclusive futures and the importance of diverse narratives in storytelling. Clark explores the challenges of misinformation in today's media landscape and the evolving roles of artists as creative entrepreneurs. She emphasizes the need for collaboration and intergenerational dialogue to drive innovation and redefine success in the arts.
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Storytelling's Evolution
- Storytelling has evolved beyond traditional forms and influences perceptions through tropes and frames.
- Influencers manipulate systems by capturing audiences and exploiting existing narratives.
Fragmented Media
- Early internet aimed to break down gatekeepers for open access.
- This fragmentation created a media landscape of narrow, algorithmically-driven viewpoints.
Art vs. Commerce
- Artists often shun capital, while corporations prioritize profit, creating tension.
- Artists get relegated to innovation units, bridging these worlds requires hybrid business models.
