Search Off the Record Do You Still Need a Website in 2026?
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Feb 12, 2026 They debate whether websites still matter in 2026 and why the answer often depends on goals. They examine apps, voice assistants and chatbots as new ways to access web content. They explore risks of knowledge getting locked inside AI models. They weigh owning a site for control and monetization versus relying on social platforms for reach.
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Web Has Evolved Not Died
- The web isn't dead; it has evolved through apps, social platforms, and AI but still serves core uses like shopping and content consumption.
- Martin Splitt emphasizes people still visit websites and buy from online retailers in 2026.
LLMs Still Rely On The Web
- Current LLMs largely draw from web data so chatbots act as interfaces to the web rather than replacements.
- Gary Illyes warns that if models lock up information, they could diverge from the open web.
Treat Chatbots As Discovery Interfaces
- Use chatbots to explore topics but expect to click through to websites for deeper details and sources.
- Martin Splitt shows an AI overview can guide discovery but ultimately leads users to websites.