The Martell Method w/ Dan Martell How to Actually Use AI in 2026
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Feb 19, 2026 They debunk 15 misleading AI tips that can derail founders. Topics include using AI as a co-pilot rather than replacing teams, automating only after fixing processes, and keeping humans in customer service loops. Other highlights cover learning AI fundamentals, avoiding hype, choosing and mastering a few tools, and combining AI with your unique company moat.
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Use AI To Supercharge Your Team
- Do not replace your team with AI; use AI to amplify their performance.
- Encourage and train employees to use AI as a co-pilot so they can do their best work.
Fix Processes Before Automating
- Avoid automating broken processes; fix them manually first.
- Only automate proven workflows and then use AI to remove the biggest bottlenecks.
Balance AI And Human Customer Service
- Use AI for simple, repetitive customer queries but keep humans for high-value interactions.
- Keep customer conversations as a source of product and feature insights.