Melissa Rosenthal, the co-founder and CEO of Outlever, and former Global VP of Creative at BuzzFeed, CRO at Cheddar, and CCO at ClickUp, tells us all about her thesis for “editorial brands” and why every great B2B company is really a media company in disguise.
We get into how Outlever builds always-on owned media machines like CIO News, what it actually takes to run a newsroom inside a B2B company, how Melissa activated 40+ ClickUp employees as creators, why people are the real distribution channels that will matter in the next era of B2B, and more.