Roc Nation Is Actually Developing Artists

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Learn more about Shari Bryant and Omar Grant: https://www.rocnation.com/about/

Shari Bryant is Co-President of Roc Nation Label at Roc Nation. A fearless music industry veteran, Shari began her career as an intern at Roc-A-Fella Records at 16 years old. She would go to work with Def Jam, Atlantic Records, Warner Bros, Alamo Records, until she was appointed by Shawn “Jay-Z” Carter to become Co-President of the Roc Nation Label. In her long and tenured career, she has worked with artists such as Jay-Z, Meek Mill, Nas, Rick Ross, Cam’ron, Dipset, and more.

Omar Grant is currently the Co-President of Roc Nation Records. After graduating from Adelphi University, he took his first job as assistant tour manager working for Destiny’s Child, and then as tour manager for each of the three members individually including Kelly Rowland, Michelle Williams, and Beyonce. He would go on to with as an A&R for EMI Group Limited and Epic Records, before joining Roc Nation in 2011. Grant served as A&R on Rihanna’s first #1 debut album, Unapologetic, and would work with Rihanna on future releases. Grant has also worked with and/or introduced many other notable artists like Jay-Z, Big Sean, Shakira, David Guetta, Snoh Aalegra, Willow, Jaden Smith, Jay Electronica, Vic Mensa, and Buju Banton.

04:38 - Welcome

06:21 - Roc Nation - Shari and Omar’s roles at Roc Nation Label

15:12 - Strategies for developing artists in a crowded space

22:01 - Roc Nation’s legacy and long term vision for artists

28:00 - What does Roc Nation look for when they sign a new artist?

37:18 - Marketing strategies rollout for artists like Maeta

45:58 - Roc Nation’s track record with signing artists and philosophy

58:23 - What does it mean to you to make it in the new music business?

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

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