Volts How to activate climate voters
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Sep 4, 2024 
Nathaniel Stinnett, founder of the Environmental Voter Project, reveals his innovative approach to engaging climate-conscious voters. He discusses strategies for identifying non-voters who care about the environment and how to inspire them to participate in elections. Stinnett explores the challenges faced by young and diverse populations in voting and emphasizes the importance of emotional messaging over factual ads. With insights from data analysis and behavioral research, he highlights effective methods to increase voter turnout and address the disconnect between climate priorities and voting behavior.
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Priorities Beat Preferences
- Priorities (what voters rank as most important) predict political influence better than broad preferences.
- EVP focuses on people who list climate as their top priority because that drives politician attention more than general support.
Who Nonvoting Environmentalists Are
- Climate-concerned nonvoters skew young and people of color, groups that historically have lower turnout and face suppression.
- The climate movement's emphasis on individual action has contributed to its relative apolitical character.
Use Five Individual Channels
- Use individually addressable channels: door canvassing, phone calls, volunteer postcards, digital ads, and direct mail.
- Avoid mass media for RCTs because you must contact individuals to measure turnout effects precisely.