743. Chris Voss Negotiation Tactics That Actually Work

Most difficult conversations don't fail because of logic, they fail because emotions go unaddressed.

In today's episode, Brian revisits Never Split the Difference and shares four negotiation tactics he's used for years in leadership, business, and high-stakes conversations. These strategies aren't about winning or being aggressive. They're about slowing conversations down, lowering defenses, and creating real clarity.

If you lead people, negotiate deals, or navigate tough conversations, this episode gives you simple tools you can use immediately.

No tricks. Just skills worth practicing.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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