Short Briefings on Long Term Thinking - Baillie Gifford

Emerging market companies leapfrogging western rivals

20 snips
Dec 16, 2025
Alice Stretch, an investment manager with Baillie Gifford’s Emerging Markets Equity Team, dives into the world of innovative companies in Asia and Latin America. She discusses how emerging markets are leapfrogging their Western counterparts, highlighting firms like Pony.ai, which launched robo-taxis during a storm, and E Ink, transforming displays in retail. Stretch showcases disruptors like PolicyBazaar and Nubank, illustrating their ability to thrive without legacy systems. The conversation emphasizes long-term investing potential in these dynamic markets.
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ANECDOTE

Mercado Libre’s Multi-Act Expansion

  • Mercado Libre built logistics for e-commerce, then expanded into payments, fintech and advertising tech.
  • It aims to be the operating system between merchants and consumers by removing middle layers.
ANECDOTE

Mobile World’s Retail Pivot

  • Mobile World in Vietnam used its mobile-phone supply chain to scale into grocery retail with 2,000 stores.
  • It offers branded products and consistent pricing vs traditional wet markets, transforming retail access.
ANECDOTE

Sea’s Constraint-Led Growth

  • Sea built games like Free Fire for low-bandwidth phones and then used cash generation to launch Shopee.
  • Operating across fragmented Southeast Asia forced innovations in logistics and last-mile delivery.
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