Selling On TikTok: The War For Attention

Is your business growing, or are you just trapped on a social media content treadmill? While TikTok celebrates a RM20 billion contribution to Malaysia’s economy, what is the reality for sellers on the platform? Teng Ian Wong from Momentum Works joins Enterprise Explores to discuss lessons from China about live streaming on TikTok, why sellers shouldn’t depend on a single platform, whether these are Shopee, Lazada or TikTok, and whether viral hits lead to durable brands and businesses.

Tune In To Learn More About:

• The Content Treadmill: How the low barrier to entry has created a war for consumer attention.

• The AI Host Invasion: How a Chinese influencer used an AI Avatar to generate RM32 million in 6 hours, and what this means for the future of human live-streamers in Malaysia.

• The "Blueberry" Trap: Why replicating a viral hit often leads to diminishing returns.

• The MCN Factor: Whether Multi-Channel Networks are actually adding value or just eating your margins while creating an external dependency.

• The Platform Agnostic Strategy: Why relying on TikTok Shop, Shopee, or Lazada alone may not be the most ideal step for your brand equity.

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