Marketing Against The Grain This Content AI Agent Runs My 0-Employee Marketing Agency
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Mar 19, 2026 
Barbara Jovanovic, Startup Cookie co-founder and AI automation marketer, breaks down how she runs a zero-employee marketing agency with custom AI systems. She explores why post-webinar follow-up matters most. She shares a lean stack for turning webinars and podcasts into LinkedIn posts, newsletters, emails, videos, and branded multi-channel campaigns.
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The Webinar Matters Less Than The Aftermath
- Barbara Jovanovic argues the live webinar matters less than the content system wrapped around it.
- She uses pre-event promotion plus post-event follow-up to keep RSVP lists warm and convert no-shows, attendees, and series leads over time.
Turn One Transcript Into A Full Content Engine
- Use the webinar transcript as the single source to generate every post-event asset your team needs.
- Barbara Jovanovic turns one Riverside transcript into LinkedIn posts, articles, blog posts, newsletter recaps, attendee emails, and cold outreach emails.
Build The Agent Through Conversation Not Code
- Build a custom Claude Code agent by describing your workflow in plain language and iterating through errors.
- Barbara Jovanovic says even as a non-technical builder, she used screenshots, back-and-forth prompts, and markdown from Claude chat to get it working.