Simple Tips to Increase Charitable Giving on Your Nonprofit's Website

Are you struggling to get donations through your nonprofit’s website—even after setting everything up? You’ve added the donate button, connected your payment system, and made your site live… but still, nothing. It’s frustrating—and it might even make you wonder if people care about your mission. But here’s the truth: they probably do.

In this episode, Brady Josephson from NextAfter Institute breaks down what’s really going on—and why the issue often isn’t your mission, but the experience. We dive into the concept of donor friction and how small barriers—like broken links, too many form fields, or confusing steps—can stop someone from giving altogether. Brady shares practical ways to reduce friction and improve your online donation process so more visitors actually become donors.

We also explore key trends in online giving, including the significant growth in digital donations, and why nonprofits need to invest in technology and smarter digital strategies moving forward. Additionally, we discuss how to better connect with donors through more frequent email communication, why it’s important to remember that “you are not your donor,” and how combining both online and offline touchpoints—like email, social media, phone calls, and direct mail—can strengthen donor relationships and increase giving.

If you want to turn your website into a more effective fundraising tool, this episode is packed with actionable insights you can start using right away.

ABOUT OUR GUEST

Brady Josephson is a nonprofit marketing and fundraising expert and a leading voice at NextAfter Institute, where he helps organizations grow their digital fundraising through research-backed strategies. He specializes in optimizing online donor experiences, reducing friction, and increasing conversions for nonprofit organizations.

Brady is passionate about helping nonprofits better understand donor behavior and implement simple, effective changes that lead to measurable increases in giving.

OTHER RESOURCES:

Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/

Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/

Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorship

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Warmly,
Holly Rustick

Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.