Ep 573: Bruliam's Kerith Overstreet Returns - Her Top Notch Pinot Noir + How to Spark Love for Wine in the Next Gen

In this unique episode, Kerith Overstreet of Bruliam Wines in Sonoma returns to give us an update (she was on Ep 269 in 2019). Kerith/Bruliam is a boutique producer of vineyard-designated wines, mainly of Pinot Noir and she gives us a full education on the differences between some of the main Pinot regions of California.

The cool thing about this show? The last third of the podcast is a business discussion about something she and I are always discussing – how to get our kids' generation – Gen Z – to appreciate wine. Kerith's daughter Amelia (the AM in BruliAM), a 21-year-old Gen Z'er, joins to help us analyze the situation and give some advice (she's a smart cookie and has some great insight!). For anyone who has young people in their lives and is wondering how to turn them on to wine, this should be an interesting perspective.

Photo: Kerith Overstreet in her vineyard. Courtesy of Bruliam Wines

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