Bloomberg Businessweek

Natterjack Makes Accidentally Overaged Whiskey Available

Jun 24, 2024
Guest
Aidan Mehigan
Aidan Mehigan, Founder of Natterjack Irish Whiskey, talks about 'The Mistake', a limited-edition whiskey aged accidentally longer. They discuss the whiskey market, brand expansion, liquor distribution challenges, sales strategies, authenticity in the spirits industry, and sustainability efforts tied to the brand.
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Episode notes
1
Intro
00:00 • 2min
2
Expansion and Success of a Whiskey Brand
01:51 • 2min
3
Navigating Liquor Distribution Challenges
03:49 • 6min
4
Strategies for Expanding Sales and Building Brand Awareness
10:11 • 2min
5
Learning from Mistakes and Authenticity in the Spirits Industry
11:52 • 9min