Perplexity AI OpenAI Kills Sora Video Model
Mar 24, 2026
Breaking news about the shutdown of a popular AI video app and model. A deep dive into why the company might be shifting toward productivity tools and consolidating products. Discussion of rapid early adoption, compute costs, and intense competition from other advanced text and reasoning models. Notes on industry partnerships and what this means for the future of AI video generation.
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Try Sora Now Before The API Is Terminated
- Try Sora before it's discontinued; access may vanish when the API and app are shut down.
- Jaeden recommends using AIbox.ai to test Sora and other models while the Sora API still exists.
OpenAI Winds Down Sora To Focus On Productivity Tools
- OpenAI announced it will shut down the Sora app and API and remove video features from ChatGPT as part of a product wind-down.
- Sam Altman told staff resources will be redirected toward consolidated productivity tools like a combined ChatGPT desktop, codex, and browser app.
Sora Grew Fast Then Fell As A Novelty App
- Sora had huge early adoption with ~627k iOS downloads in its first week and 4.58 million total downloads, but usage dropped sharply after initial virality.
- Daily downloads fell from ~100k in November to under 25k by January, showing novelty wear-off.