The Weekly Take from CBRE New Rules: Earning Respect, Sustaining Engagement and Improving Presence
Jan 6, 2026
Alison Fragale, an organizational psychologist and author of "Likeable Badass," shares her insights on earning respect and influence in the workplace. She emphasizes the importance of being perceived as both warm and competent to drive career success. Alison discusses how context shapes perceptions of capability and the significance of managing how one's hard work is valued. Additionally, she introduces the concept of 'swing thoughts' for gradual improvement and encourages reframing imposter syndrome positively to motivate personal growth.
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Kids Named After Athletes
- Alison Fragale shares her kids' names all reference professional athletes from Chicago and Pittsburgh.
- The detail illustrates her playful personal side and the 'badass' theme in life.
Signal Care And Value
- Signal both that you care and that you have useful skills to increase others' respect.
- Give audiences reasons to value you so they'll grant resources and opportunities.
Perception Can Outweigh Talent
- Fragale recounts a McKinsey colleague who excelled at perception despite limited talent.
- The story demonstrates how perception management can create outsized value.
