Staying Small on Purpose with Keila Hill-Trawick

In case no one's told you lately, building a small business and intentionally choosing to stay small is actually a really good strategy. I think that we can get really caught up in expectations that are put on us and the types of pressures to grow and to scale and to do better, more and more and more. Sometimes, it really comes down to simplifying and really understanding your goals and what you want.

That's what we're unpacking with Keila. Keila is the founder of Little Fish Accounting which helps small businesses thrive through her transparent easy to understand approach to accounting. She assists by advising freelancers, solopreneurs, and small businesses on how to reach their financial goals and build and grow the businesses of their dreams. In addition, Keila educates the community through her informative fish food podcast. She has years of experience in the accounting and auditing industry for various federal agencies as well as Home Depot and Georgia Pacific.

We're chatting all about what it means to build a small business and stay small (it's not a bad thing!). This is a really fun conversation, I love chatting with fellow accountants, especially those who have a unique perspective and are very modern minded when it comes to business finances. So if you're trying to start a small business, and you want to alleviate some of the pressure you feel to succeed and drive forward and grow immensely, this is the episode for you.

What you'll hear in this episode:

[2:30] How Keila got into accounting and decided that she wanted to serve small business owners

[7:30] Her response to people who make assumptions about why she wants to keep her business small

[10:30] The cost of growth

[14:00] Building your business to assist you in your personal life goals

[16:30] Common growth mistakes

[21:30] Examples of what makes a strong business and what allows certain businesses to charge more

[29:30] The mindset of staying small in business, does staying small apply to you?

[33:00] What do you want your business to look like? What do you want your role to be?

Follow Keila on IG: @littlefishaccounting

Keep up with Keila on the Fish Food Podcast: https://podcasts.apple.com/us/podcast/fish-food/id1463428656

Visit the little Fish Accounting Website: https://www.littlefishaccounting.com/

* Related episodes:

217. Designing Systems to Scale with Ernesto Mandowsky

224. The Person With the Most Financial Control in Your Business

228. Setting and Measuring Progress Toward Your Business Goals

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.