The Internet's Rich BFF, Vivian Tu

In this episode of Weird Finance, Paco talks to Vivan Tu about how she became the internet’s rich BFF, her prior work as a wall street trader, how kindness is an underappreciated currency, and some financial advice, including how to avoid bad financial advice on social media.

On January 1st, 2021, Vivian Tu created @Your.RichBFF, a passion project to share her knowledge with everyone who hasn’t historically had a seat at the financial table, and posted her first TikTok. 8 hours later, the video had gone viral. Now, merely a year and a half later, the Your Rich BFF community includes over 3 million followers and counting across 7 social platforms. One of Forbes’ Top Creators of 2022, Vivian is regularly featured in the media.

With women, people of color, the LGBTQ community, and low-income people at the forefront of the conversation, Vivian aims to share essential information that allows everyone to master their personal finances, empowering her audience through the power of education. On top of Vivian’s credibility as a former stock trader, she’s approachable and judgment-free. She doesn’t ask followers to skip their avocado toast; instead, she’ll provide them with the tools they never knew they needed.

This episode also features a segment called Stock Watch with Amanda Holden (@dumpster.doggy). In this segment, we’ll follow a stock-picking competition between a dog named Henry, a cat named Hugo, and a human baby. If you’d like to learn more about investing from Amanda, sign up for her online course, Invested Development.

A special thanks to the talented and generous Ramsey Yount, for producing, editing, and sound designing this episode. 

Thank you to Camille Kane and Wisconsin John for lending your voices for our special PSA.

The theme music was written and performed by Andrew Parker, Jenna Parker, and Paco de Leon.

Please enjoy!

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