Build a Better Agency Podcast 553 Building AI Automations to Streamline Your Agency Operations with Kaitlyn Study
6 snips
May 10, 2026 Caitlin Studdy, agency owner and automation enthusiast who founded South Street and Company, walks through how she built 500+ automations to cut repetitive work. She explains starting small with Zapier, spotting daily tasks to automate, and using AI for hiring and content workflows. Practical tool tips and real-world automation examples keep it actionable and inspiring.
AI Snips
Chapters
Transcript
Episode notes
Start Small With Two Step Zapier Automations
- Start automating repetitive agency tasks by using Zapier and simple two-step workflows like “new blog post → social scheduler.”
- Caitlin began on Zapier’s free plan and recommends small grilled-cheese style automations before expanding complexity.
Losing A Hire Sparked An Automation Obsession
- Caitlin turned to automations after her new hire left for a dream job and she couldn’t clone herself.
- She automated first tasks like pushing live blog posts to social, then expanded to hundreds of workflows across the agency.
Automate Repetitive Tasks To Free Brain Space
- Automate anything repeated daily, weekly, monthly or yearly and treat automation as team augmentation, not replacement.
- Example: auto-populate lead spreadsheets and send reminders when virtual office mail isn’t reported on time.